Privacy Policy
Last Updated: 5/26/2026
Hook Company is a registered trade name of Bentley Waste Service LLC (“Hook Company,” “we,” or “us”). We respect your privacy and are committed to protecting it through this Privacy Notice. This Privacy Notice describes the types of information we may collect, who we may collect it from, and our practices for collecting, using, maintaining, protecting, and disclosing that information when you visit hookco.net (“Site”) or use the services available on the Site.
Please read this Privacy Notice carefully. If you do not agree with our policies and practices, you may choose not to use our Site or services. By accessing or using our Site, you agree to this Privacy Notice. This Privacy Notice may change from time to time, and your continued use of our Site after we make changes constitutes acceptance of those changes.
When This Privacy Notice Applies
This Privacy Notice applies to information we collect:
- On this Site
- When you access or use our services
- In email, text, and other electronic messages between you and us
- When you interact with our content on third-party websites
It does not apply to information collected by third parties through applications or content that may link to or be accessible from our Site.
Information We Collect and How We Collect It
We may collect the following types of information from users of our Site:
- Personal information such as your name, email address, phone number, and mailing address
- Technical information about your internet connection and the device you use to access our Site, including IP addresses and usage details
- Details of your visits to our Site, including traffic data, logs, and other communication data
- Any personal information included in communications you send to us
We collect this information directly from you when you provide it, or automatically as you navigate through our Site using cookies and similar tracking technologies.
Information You Provide to Us
The information we collect on or through our Site may include:
- Information you provide by filling in forms on our Site, including when requesting a quote or contacting us
- Records and copies of your correspondence, including email addresses, if you contact us
- Your responses to surveys we may ask you to complete
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
Information We Collect Automatically
As you navigate through our Site, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:
- Details of your visits to our Site, including traffic data, location data, and logs
- Information about your device and internet connection, including your IP address, operating system, and browser type
Technologies we use for automated data collection may include:
- Cookies. A cookie is a small file placed on your device. You may refuse cookies by adjusting your browser settings, though doing so may limit access to certain parts of our Site.
- Web Beacons. Certain pages on our Site may use small electronic files known as web beacons to count visitors and gather website statistics.
Our Site also uses Google Analytics to help us understand how visitors interact with and use our Site. Google Analytics may collect information such as your IP address, time of visit, and referring website. To learn more, visit google.com/policies/privacy/partners.
How We Use Your Information
We use the information we collect to:
- Present our Site and its content to you
- Provide you with information or services you request
- Fulfill any other purpose for which you provide it
- Carry out our obligations and enforce our rights under any contract between you and us, including billing and collection
- Notify you about changes to our services
- Send SMS messages related to your equipment rental, if you have opted in to receive them
- For any other purpose with your consent
Sharing Your Information
We may share information we collect in the following circumstances:
- With contractors and service providers who are bound by confidentiality obligations and who assist us in operating our business
- With a buyer or successor in connection with a merger, sale, or transfer of some or all of our assets
- To fulfill the purpose for which you provided it
- To comply with any court order, law, or legal process, including responding to government or regulatory requests
- To enforce our agreements or protect the rights, property, or safety of Hook Company, our users, or others
We will not sell or share your information with third parties for marketing purposes without your explicit consent.
Protection of Your Information
We have implemented measures designed to protect your personal information from accidental loss and unauthorized access, use, alteration, or disclosure. However, the transmission of information over the internet is not completely secure. Any transmission of personal information is at your own risk, and we are not responsible for circumvention of any privacy settings or security measures on our Site.
Retention
We will keep your personal information for as long as necessary to provide our services to you, and thereafter for as long as necessary to:
- Respond to any questions or complaints made by you or on your behalf
- Demonstrate that we treated you fairly
- Maintain records required by law
Your Choices
Tracking Technologies. You can set your browser to refuse all or some cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, some parts of our Site may be inaccessible or not function properly.
Marketing Emails. If you do not wish to receive marketing emails from us, you may unsubscribe by following the instructions at the bottom of any marketing email or by contacting us directly.
SMS Messages. If you have opted in to receive text messages from Hook Company and wish to stop, reply STOP at any time. For help, reply HELP.
Links to Other Websites
We are not responsible for the privacy practices of third-party websites linked to or from our Site. We recommend reviewing the privacy notices of any third-party websites before providing your information.
Children Under the Age of 13
Our Site is not directed at or intended for children under 13 years of age. We do not knowingly collect information from children under 13. If you believe we may have collected information from a child under 13, please contact us and we will delete that information.
Changes to This Privacy Notice
We may revise this Privacy Notice from time to time at our sole discretion. The Last Updated date is shown at the top of this page. All changes are effective 15 days after the Last Updated date for current users and immediately for new users. Your continued use of our Site following any posted changes means you accept and agree to the updated Privacy Notice.
Contact Us
If you have questions or comments about this Privacy Notice, please contact us:
Hook Company (Bentley Waste Service LLC)
2112 CR 784, Webster, FL 33597
PO Box 117, Webster, FL 33597
Phone: (352) 793-1359
hookco.net
Hook Company is a registered trade name of Bentley Waste Service LLC.